Every movement must have an interest and every interest will require some sacrifice.

Media Power

Napoelon Bonaparte admitted, that he was more afraid of a journalist with a pen than a thousand soldiers with his bayonet. Why Napoleon was so scared of journalists (reporters), it is clear that in this case Napoleon looked not at the side of the journalists nor the capacity in terms of personal ability, but the role of master of public space, which means that a journalist with the medium is able to move public opinion.

A Revolutionary Venezuale president, Chavez, also got swept up in the mass media, in this case is the American media is politically at that time, America was the enemy led the Venezuelan government.

The American media, say medium A made a drop engineering for Chavez. With the delivery of a successful news and mobilizing the people Ellite who was opposed to Chavez’s leadership sided with the people too small compared to the Ellite (investors). With the issue of preaching, that the Chavez government soldiers had fired on the Ellite or the Venezuelan bourgeoisie who were fighting with people or small people of Venezuela.

As a result, the bourgeoisie is to regroup and try to reduce the mass of Chavez. Throne coup Chavez had returned (because Chavez was occupied with the coup with his followers (the little people of Venezuela who are the majority in number)).

Chavez falls, and the Venezuelan people in general who became a mass Chavez made frantic, let alone re-occupied the seat of government that had oppressed groups to them, before taken by Chavez.

Venezuala People still do not believe that Chavez may have ordered the soldiers opened fire on his own people even though they are a people who opposed it Ellite.

Lucky, there Venezuala journalist team who recorded the incident (shooting), and finally proves that Chavez is not guilty, no shootings by soldiers Chavez told the American TV, there was the shooting of Mr Chavez by military elite, who had led the army Chavez to fight in order to save the little people who have location. And after the scandal was uncovered by the news broadcasts of local TV broadcasts Venezuala, which includes impressions without engineering, to argue that American TV has been engineered, Chavez finally reoccupied the Venezuelan government.

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Communication is the process by which the messages conveyed, exchanged with a purpose, whether it is intentional or not, and therefore also the process of communication becomes a necessity for humans, since humans have a number of interests and goals in life activities.

Sometimes an interest in fighting with the force and sacrificing other interests and eventually emerged power, which power is a compilation of some interest that ends in one common point.

What is Mass Communication?

According to Tan and Wright, mass communication is a form of communication using the channel (media) in connecting a communicator (a messenger) and communicant (recipient of the message) in bulk, in large numbers, residing far away (scattered), is very heterogeneous, and the effect certain.

Then more simply by Bittner, mass communication is the message being communicated through the mass media on a large number of people.

In essence, mass communication as one of the types and communication patterns involve some interest from several parties, including mass communication such as that involving the general public (read: mass), the media and the informant. In this context, a number of interests will arise, or even deliberately raised, either from the general public interest, media interest and the interests of other parties. Similarly, the masses themselves, which of course is the mass contains many individual and each individual has their interests, which in the context of mass communication is very possible the interests of individuals in one wadahkan for later accumulated a common interest.

In a study of mass communication, a number of accompanying theory, one of them is “Social Learning Theory.”

Social Learning Theory

According to research Albert Bandura, social learning theory places that the influence of mass media presence is very powerful to influence its customers, explained that such effek raised on television tend to be a fresh meal for the audience. Society tends to follow the influence of the media raised, such as the pattern of life even to the way a thought and attitude.

Let us take a concrete example:

Statement of Napoleon and the story of the Venezuelan leader Chavez’s influence over the media, describes how the power and influence of media in shaping and directing public opinion.

Thus, social learning theory that the media is positioned centrally in the diposisi structure social life, whether it influences, interests and values of truth can be influenced by the mass media.

However, the essence of social learning theory is not an absolute one if people are able to filter information or impressions that appear in the media, another term is media literacy movement.

Well, in the end the writer just wanted to throw two questions at once …. is now the channels of mass communication (mass media) in our country is good enough to not be criticized? And whether our society has become media-literate society?

Deni Andriana

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